It’s new year 2009 and the blogosphere is as ablaze as it can be with everyone trying to overcome the effects of celebrating the passing of 2008. One of the news stories that is inciting some discussion is Pepsi announcing it has terminated its endorsement relationship with soccer’s former golden boy, David Beckham. According to , while many of us were preparing for new year festivities, Pepsi celebrated by ending its partnership after 10 years.
While both Pepsi and Beckham claim that the decision was mutual, if the break has something more to do with the soccer star’s selling power fading. Now 2 years after his joining the Los Angeles Galaxy, soccer’s image in North American continues to remain stagnant. Still, others feel that, given the current shrinking economic climate, perhaps Beckham is just too expensive an investment. His asking price for endorsements is in the tens of millions of dollars, among the highest according to .
U赢电竞竞猜For Pepsi, whose product line for its flagship cola product includes to date, Beckham has played a cowboy, a surfer, and a gladiator. He has also been paired up with American music superstars BeyoncÃ© and Jennifer Lopez.
U赢电竞竞猜Here’s a farewell in pictures:
While Pepsi is currently toying with yet another flavour and colour in Japan,
U赢电竞竞猜old and faithful, David Beckham, has been sent out to the arena for the last time.
Does anyone else remember when soda was sold with less fanfare?
This just in: In Canada, Pepsi seems to have jumped on the energy drink bandwagon and is offering a new formulation of Pepsi Max, “Invigorated.” Here’s a picture of a bottle from a local megamart.
U赢电竞竞猜 At least Pepsi isn’t like Coca Cola tried to in the US.