End of an Era for Pepsi (December 31, 2008) – updated

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It’s new year 2009 and the blogosphere is as ablaze as it can be with everyone trying to overcome the effects of celebrating the passing of 2008. One of the news stories that is inciting some discussion is Pepsi announcing it has terminated its endorsement relationship with soccer’s former golden boy, David Beckham. According to , while many of us were preparing for new year festivities, Pepsi celebrated by ending its partnership after 10 years.

While both Pepsi and Beckham claim that the decision was mutual, if the break has something more to do with the soccer star’s selling power fading. Now 2 years after his joining the Los Angeles Galaxy, soccer’s image in North American continues to remain stagnant. Still, others feel that, given the current shrinking economic climate, perhaps Beckham is just too expensive an investment. His asking price for endorsements is in the tens of millions of dollars, among the highest according to .

U赢电竞竞猜For Pepsi, whose product line for its flagship cola product includes to date, Beckham has played a cowboy, a surfer, and a gladiator. He has also been paired up with American music superstars Beyoncé and Jennifer Lopez.

U赢电竞竞猜Here’s a farewell in pictures:

While Pepsi is currently toying with yet another flavour and colour in Japan,

Pepsi White

U赢电竞竞猜Pepsi White


U赢电竞竞猜old and faithful, David Beckham, has been sent out to the arena for the last time.

Pepsi's retired gladiator

Pepsi’s retired gladiator


Does anyone else remember when soda was sold with less fanfare?

Grocery Store in 1984

Grocery Store in 1984

Source: c/o

We do!

Creative Pepsi Ad

U赢电竞竞猜Creative Pepsi Ad


This just in: In Canada, Pepsi seems to have jumped on the energy drink bandwagon and is offering a new formulation of Pepsi Max, “Invigorated.” Here’s a picture of a bottle from a local megamart.

Pepsi Max, now with Ginseng

Pepsi Max, now with Ginseng

U赢电竞竞猜 At least Pepsi isn’t like Coca Cola tried to in the US.

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Mild-mannered IT professional by day and food blogger by night, I founded foodiePrints with a single intention, to share my love of all things food. My first post shared a recipe. Many followed. Eventually, I learned Ottawa prepares and serves great food. Thereafter, I started meeting restaurateurs, chefs, cooks, farmers, and other local producers, all good people. Ideas for food-related content swirled in my head. foodiePrints grew into a place to put them. From exploring foreign and domestic cuisines to shopping for exotic ingredients and cobbling together my takes on dishes in my meager kitchen, there are stories to tell. Welcome to foodiePrints. Here, you will find stories about food and drink, cooking, and eating in Canada’s capital. Be it food-related or just food-for-thought, I hope you find something tasty here.

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